HS2 has revealed a new collaboration with LoveBrum on its ‘Hidden Heroes’ campaign, which profiles the small charities tackling tough issues in communities across Birmingham.
A new 50-metre-long section of hoardings has been unveiled around HS2’s Curzon Street Station construction site opposite East Side City Park, displaying ten ‘Hidden Heroes’ who represent some of the organisations that are helping to make a difference to people’s lives.
LoveBrum’s campaign was launched earlier this year, with murals and billboards appearing across the city to highlight the work of the charities and encourage people to donate and support the work of these valuable causes.
HS2 is installing a series of new hoardings around its flagship site where the new Curzon Street Station is being built by its contractor Mace Dragados Joint Venture. Hoardings around all of HS2’s sites ensure that the public is kept safe and noise is minimised during construction work.
Curzon Street Station will be the gateway to Birmingham for future HS2 passengers, with the station also providing excellent connectivity to Eastside and Digbeth, enabling wider regeneration by linking together the learning and creative quarters, new residential developments and the city centre.
It will offer seamless connections to the local transport network including buses and the Midland Metro with a tram line running alongside and under the station, and will create new public spaces, including two squares and a promenade.
Susan Bridges, HS2’s Senior Community and Stakeholder Engagement Manager for Curzon Street Station said:
“As we’re building HS2, we’re working in partnership with local communities and organisations, and we’re delighted to collaborate with LoveBrum to profile the fantastic charities that they champion in Birmingham.
“Our hoardings around the Curzon Street Station construction site provide the perfect opportunity to showcase LoveBrum’s Hidden Heroes, and we hope the artwork will encourage passers-by to support these crucial causes which are tackling some of our city’s toughest challenges.”
Dionne Mallens, Head of Operations – LoveBrum said:
“We are absolutely thrilled to collaborate with HS2 and Hollywood Monster to highlight Birmingham's Hidden Heroes on the hoardings at the HS2 Curzon Street station.
“At LoveBrum, we find, fund, and support the causes doing incredible work across our city, and this project is a powerful way for us to partner with others in Birmingham to bring those efforts to the forefront.
“This isn’t just a display; it’s a celebration of the unsung heroes who are the backbone of our community.
“We’re grateful to our Service and Corporate Champion Patrons for their unwavering support, which makes collaborations like this possible. Together, we’re shining a light on the vital work that often goes unnoticed."
Alongside images of the Hidden Heroes and information about each charity, the hoardings also have QR codes so people can find out more about how to donate, support or get involved.
The Hidden Heroes profiled on the hoardings are:
- Andy and Jay, representing Foundation 2 Change which helps prisoners and ex-offenders across Brum to integrate back into society and lead fulfilling lives.
- Vianney, representing Livingstone House which helps people across Birmingham overcome the challenges of addiction and substance abuse.
- Lucy, representing The GINA Project which offers private specialist support and counselling services for individuals subjected to sexual abuse and violence.
- Naseem, representing Better Pathways who provide skills and employment programmes for people experiencing mental health challenges in Birmingham.
- Fred, representing Reconnected who provide housing, support and opportunities for vulnerable people across Birmingham.
- Patricia, representing Suited for Success which provides free interview outfits, coaching and support for unemployed people across Birmingham.
- Rachel, representing Birmingham Says No who help guide young Brummies away from gang violence, knife crime and street life.
- Christy, representing Standing Tall who are helping to end homelessness for people across Brum by delivering safe housing and stable job opportunities.
- Malachi, representing Ambitious Lives who run tailored mentoring and training programmes for young vulnerable people at risk of exploitation.
Once complete, HS2 will almost halve the journey time between London Euston and Birmingham to just 49 minutes. HS2 services will run between London and the West Midlands on a dedicated high-speed line before linking reaching destinations further north via the existing West Coast Main Line. It will provide significantly more efficient and faster journeys, while relieving pressure on the most congested southern end of the West Coast Main Line, allowing more local and freight trains to operate.
For more information or to donate to LoveBrum, visit lovebrum.org.uk
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